About

SUMMARY

Sydney based Product Designer with a passion for driving innovation, user-centred design, and design thinking to create exceptional products. I am a highly motivated and goal-oriented product design professional with a unique multi-disciplinary skill set acquired through years of experience in start-ups, agencies, and product design. I am committed to continuously learning and applying new design and research methods, principles, technologies, and industry trends to deliver exceptional results.

A brief overview of my professional journey... I spent over a decade working as a print-based graphic designer before branching out to enhance my digital expertise in 2008. This led me to embark on a career as a freelancer at M&C Saatchi's digital studio, Mark, and subsequently freelance with several digital agencies such as Amnesia Razorfish, Wunderman Sydney, Frontier Australia, Sound Alliance, MediaMind, and IdeaWorks.

In 2013, I pivoted my career towards experiential brand activation by accepting the position of Creative Director and Studio Manager at Active Edge Promotions. This role allowed me to employ digital solutions that brought brands to life and fostered active participation, while also providing me with the opportunity to lead, manage, and mentor a team of designers, developers, and illustrators.

Afterward, I served as a Senior Digital Design Consultant for COS, a corporate B2B office supplies company in 2016, where I was responsible for revamping their enterprise eCommerce platform and corporate marketing website, thus improving the overall user experience and design aesthetic.

My career shifted to product design in late 2016 when I assumed the lead designer role at two tech startups, Arria and Yabonza, which are involved in creating digital NLG products and national rental property management, respectively, in the proptech sector. These roles honed my skills in UX, UI, and product design and provided me with experience in developing products from the ground up.

In 2020, I joined SiteMinder, a hotel tech company, as a Senior Product Designer, where I gained invaluable experience in payments. Currently, I am working as a Senior Product Designer at Healius, starting in 2022, where I am committed to enhancing the user experience in the pathology sector.

SKILLS

Product Design

UX Design

UX Research

UI Design

Visual Design

Interaction Design

Design Thinking

Digital Design

Design Leadership

TOOLS

Adobe Creative Cloud

Photoshop
Illustrator
XD
Animate (Formerly Flash)
Dreamweaver
InDesign

Sketch/InVision

Figma

VSCode

Balsamiq

WordPress

Hubspot

Hotjar

DoubleClick

Sizmek (Certified)

Campaign Monitor

Traction Digital

Google Analytics

SalesForce

MS Office

2012

Blackberry BeBold Campaign – Yahoo!7 homepage takeover broke the record for the most amount of clicks from a takeover, approx 48,000. Previous record was 26,000.

2006

Winner: Multimedia Award – Kwik Kopy Australia & New Zealand

KIND WORDS

A standout and super-creative designer. Luke has the rare combination of technical know-how and creative flair. He designed (and helped to code) the yabonza application and website from a blank sheet of paper. The themes, layouts, user-experience and overall information architecture came from Luke. Always the voice of the user, Luke iteratively brought continuous improvement to the platform, producing a very professional and high-quality product.

I would hire him again in a heartbeat. He devours a problem. He is genuinely one of the most versatile designers I've worked with. Oh, and he's a standup bloke :)

Gareth Collinson
Technology Leader (Former CTO at Yabonza)

Luke joined our team and quickly began producing high quality UX/UI designs while simultaneously learning our complex product and problem spaces. His UX research efforts were thorough and provided valuable insights to inform our product iterations. Luke is always willing learn new things and to receive and action feedback.

Mike Abraham
Product Manager at Google (Former Product Manager at SiteMinder)

I have been lucky enough to work with Luke in two seperate companies over the last four years or so. Luke is a very talented UI/UX designer with a keen eye for detail. He is resilient to ever changing client demands and shown himself to be very adaptable in his work. Luke is a pleasure to work with and would be an asset to any team.

Matt Adams
Technology leader and startup enthusiast (Former Chief Technology Officer at Yabonza

It was a pleasure working with Luke. Both products that Luke worked on at Arria NLG were really challenging in terms of UI UX design. One was a financial analysis and reporting application where numbers and narratives needed to be presented in clear and concise way. He did a great job of fulfilling this requirement while maintaining great readability and modern aesthetics. In the other app, he was able to simplify and streamline the experience of a web-based narrative editor to make it a much more cohesive experience for the user. In both projects Luke demonstrated not only great design skills, he also took on storyboarding the user journey with sketches and wireframes to come up with a functional UX based on the user’s needs. I highly recommend Luke for web based SaaS application design.

Aamir Ibrahim
Group Product Manager at Linktree (Former Product Manager at Arria)

We hired Luke an at important time in the development of our two ground-breaking SaaS products. We needed someone with great UI/UX experience to make sure we got things right. Luke came up with some of the most beautiful and functional designs I've seen in a long time -- no small task when it meant he had to develop an understanding of new and complex software artefacts from scratch. I was very impressed by his unbendable user-driven perspective and his ability to manage conflicting points of view from various team members.

Robert Dale
Owner at Language Technology (Former Chief Technology Officer at Arria)