Experience

Oct '22 - Present

Healius

Senior Product Designer

I joined Healius to lead the product design of the Collectors’ Portal product, kicking off with spearheading two national research initiatives and a platform redesign.

  • Strategised and conducted two major national research initiatives including the creation of research plans, hypotheses, interview questions and surveys, scheduling of research locations and participants, and travel planning of flights and road journeys. Research methods included observations, surveys, in-person and remote interviews.
  • Synthesis of research findings into valuable insights to present to the product team and leadership to inform and influence product decisions and direction
  • UX/UI design for new features and design iterations, including discovery research, customer journey maps, user flows, ideation, wireframing, prototyping, interaction design, low and high fidelity visual design
  • Facilitated design collaboration sessions with a cross-functional product team
  • Responsive UI design of existing features
  • Creation of various user archetypes

Sept '20 - Oct '22

SiteMinder

Senior Product Designer

I joined the hotel technology company SiteMinder to lead the product design for their transaction products - SiteMinder Pay and Demand Plus.

  • Strategised, planned and conducted moderated and unmoderated user research
  • Synthesised research findings and iterated design from insights
  • Facilitated design thinking and ideation activities
  • Design of high-fidelity UI’s for development
  • Worked with product, development and QA teams to improve processes for design handover and design QA
  • Set up and managed weekly design standups and peer reviews within my product portfolio team
  • Collaborated with the design team to improve processes and alignment across multiple products
  • Contributed to the SiteMinder design system - SUI
  • Products/features where I was the lead designer and researcher include:
    SiteMinder Pay (Automated payments and Payment requests)
    Demand Plus (Signup, Performance and Statements/Reconciliation)
    Little Hotelier Basics (Guided Selling and Signup)

Jan '18 - Aug '20

Yabonza Australia

Senior UX/UI Designer

I joined proptech startup Yabonza during their exploration phase. As their second hire I was tasked with using my UX/UI design experience to help bring the vision of the founders to life - to create the first global rental property management platform.

  • UX/UI design for the MVP, full release app and new features, including stakeholder interviews, competitor and industry analysis, research, sketching, wireframing, prototyping, testing, visual design, plus creation and management of Yabonza’s design system
  • UX/UI design a Yabonza’s landlord self-onboarding app to manage new prospective users before inclusion in the platform
  • Collaborated with the Head of Product, CTO and developers during discovery, design and development phases
  • UX/UI design and development of the Wordpress marketing website with a focus on driving conversions, including successfully integrating Hubspot for new lead generation and content (Forms and Blogs)
  • Facilitated design experiments using A/B and redirect tests via Google Optimize and Click Tracking via Tag Manager
  • Custom Hubspot design and theming (landing pages, blogs, emails)
  • Digital design including HTML5 banners, social media posts and ads

Oct '16 - Jan '18

Arria NLG

UX/UI Specialist

Using AI technology, Arria NLG develops software to create natural language text that describes and explains diverse data sets. I was responsible for UX/UI design of Arria’s SaaS and on-premise products.

  • Led the UX/UI design, direction and planning while collaborating with the CTO, product owners, SME’s and development teams
  • Created initial concepts, sketches, wireframes, storyboards, user flows, site maps, prototypes and visual design
  • Executed all design stages from concept through to final hand-off to development teams, incorporating Material Design principles
  • Facilitated design workshops with cross-functional teams
  • Presented designs and key deliverables to peers and stakeholders to effectively communicate interaction and design rationale
  • Managed Agile design sprints in JIRA and assisted with sprint planning
  • Established design guidelines, best practices and standards

Jan '16 - Sep '16

COS

Senior Digital Design Consultant (UX/UI)

COS is a national B2B enterprise and government office supplies company. I was contracted as a consultant to refresh the outdated ecommerce and marketing platform.

  • Collaborated with stakeholders to define requirements and goals
  • Conducted user research to identify existing pain points and uncover issues with overall user experience
  • Performed competitor and industry analysis
  • Created concepts, wireframes and prototypes to integrate the separate ecommerce and marketing platforms
  • Researched and developed solutions to increase conversions and reduce cart abandonment
  • Visual design for the new responsive user interface and the creation and management of a design system
  • Collaborated with developers during implementation including coding HTML/CSS templates and custom Wordpress theme
  • Mentored and trained in-house designers

Feb '13 - Jan '16

Active Edge Promotions

Creative Lead & Studio Manager

Active Edge Promotions is an experiential and brand activation agency servicing Australian corporates and multinational brands. I was the creative lead and studio manager across digital, print and motion.

  • UX/UI design and front-end development of web applications, marketing websites, microsites, eDMs, and display banners
  • Art direction and design for marketing collateral, activation assets, signage, reports, pitch decks and process flow diagrams.
  • Studio and traffic management for a small team of in-house and freelance designers and developers
  • Project scoping, quoting and management
  • Team leadership and mentoring

Clients: Bupa, Sanitarium, NRMA, Energizer, Eveready, Banana Boat, Berocca, CUA.

Oct '08 - Jan '13

Razorfish, Wunderman, M&C Saatchi (Mark), Frontier Australia, Sound Alliance, MediaMind, IdeaWorks

Freelance Digital Designer/Art Director

Art direction, design and development of standard and rich media banners, websites and microsites, eDMs, eyelites and digital billboards.

Clients: Blackberry, Australia Post, Qantas, Schick, Optus, Woolworths, Qantas, Nescafe, Virgin Mobile, Warner Bros, HBO, Australian Turf Club, Smirnoff, Carlton Dry, Libra, Virgin Mobile, American Honey, Cartoon Network, Big W, Q-dance Australia

Feb '04 - Oct '08

121 Creative Alexandria

Art Director/Graphic Design Manager

I was the creative lead and design manager at 121 Creative Alexandria, and also the design departments of three Kwik Kopy centres in the South Sydney area. Responsibilities included scoping and quoting on design and digital projects, design and digital project management, leading and mentoring the junior designer.

  • Art Direction
  • Graphic Design (Quark, Illustrator, Photoshop, InDesign)
  • Web Design & Development (HTML/CSS)
  • Design Team Management
  • Branding/Corporate Identity
  • Marketing Collateral Design
  • Project consultation, scoping and quoting
  • Client proposal and presentation